Celebrating the month of love…..
Liefmans is Red, Violets are Blue, Valentine’s is over, but we still love you!
Just because the official month of love is over doesn’t mean the fun has to stop!
But, before we look ahead to the marvellous month of March, let’s take a look back at where Cupid’s trail has led us this past month…
In Valentine’s month we painted
Cape Town all shades of red with Liefmans. February revellers did not go home empty-handed, with various giveaways and competitions being held at Sunset Beach, Roeland Street Liquors and Beerhouse on Long. Adding to the summer-lovin’ was The Belgian Beer Company’s fabulous beach day with our eye-catching Lief-mobile. As striking as the Lief-mobile were the Lovely Liefmans Promo Ladies, who were giving away stylish Liefmans gear at The Beach Tavern in Milnerton, and Saint’s Burger Joint at Eden-on-the-Bay.
February saw many happy competition winners taking home fabulous Liefmans hampers from various establishments throughout Cape Town. Beerhouse on Long took Valentines fun to a whole new level with their “Pop-a-Balloon” competition. I guess one could say that the patrons had a blast?!
In amongst all the competitions and gift giving during February, was a Belgian Beer Company-hosted beer tasting for the Village Vinos at The Post House in Greyton. Everyone there had the most fantastic fun while gleaning considerable beer knowledge!
27 February saw the celebration of all things Belgian with A Taste of Belgium in the V&A Waterfront. Den Anker was decked out in festive Red, Yellow and Black and the day was devoted to showing that there is a lot more to Belgium than “just” some of the finest beer in the world.
We’re very excited to let you know that there have been some great updates on the Belgian Beer Company website. Our new, interactive “Outlets” page is up, where you’ll be able to find out not only which restaurants throughout South Africa stock your favourite Belgian Beer Company beer, but also, which retailers do, too.
The end of frolicsome Feb saw us racing at full speed into March … with the Reeds Mountain Bike Nightrider held on 3rd March at Bloemendal. De Koninck beers were at the ready and icy cold for the finishers of the ride, and – for every two De Konincks that were purchased, an fantastic, free De Koninck puncture repair kit was received – an essential to any one’s MTB tool kit!
Until next time, have a hoppy month!