March, 2015 | Belgian Beer Company Belgian Beer Company
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Monthly Archives: March 2015

Taking the Beer to the Rear

If any of you have ever participated in a cycling, or running event, you’ll be well aware that your overriding view is that of the general area of the gluteus maximus of the person in front of you – especially when going uphill!  Fortunately, or unfortunately (depending on your view), there’s just no getting away from it!

IMG_4612So, imagine the curiosity that was aroused when many participants in this year’s Pronutro African X Trail Run stage race had “Vedett Extra White” in their line of vision going up those never-ending hills.

2015 Pronutro African X saw a team of runners representing Belgian Beer Company with the Vedett Extra White slogan printed in fantastically bold white lettering across their backsides – giving “in your face” new meaning!

IMG_4574It was an unbelievably fun event.  Brilliantly organised by Stillwater Sports with the absolute best vibes.  The 3 days of trail running took runners through some of the most spectacular running spots around in the Grabouw area.  The weather was hot, but waterpoints were plenty with lots of iced water for the runners to drink and pour over heads (sadly, no ice cold Vedett White…).  Added to that were many superb swim spots – chin-deep mountain stream pools and lily-pad-filled dams just waiting for over-heated runners to take the plunge.

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3 days of “running away” from reality and the elation of completing 3 days of challenging trail running were bettered only by the ice cold Vedett Extra White waiting for the weary Belgian Beer Company runners in the fridge at home.  Perfect!IMG_5969

 

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